On April 25, SUFE Real Estate Economics PhD Zhou Qian and SPEA National Economics Master Liu Xinyi led a team with more than ten students to visit Zhongliang Real Estate Group Headquarter. The Group External Affairs Department Director Mr. Li Junrong and Capital Strategy Department Director Mr. Zhu Feng received our team.
Zhongliang Real Estate Group HQ locates in Shanghai International Sourcing Promotion Center in the core area of Changfeng Ecological Business District. When entering the reception desk in five floor, students were moved by the tense and ordered working atmosphere. All the employees devoted themselves into their work. They shuttled back and forth, discussed and exchanged, forming the high effective working atmosphere.
The Group External Affairs Department Director Mr. Li Junrong played the group promotional video, showing the basic status, development concept, enterprise culture and future direction, prepared students with more understanding on operation mechanism, development trend, and corporate spirit. Mr. Li Junrong also introduced their historical process. Zhongliang Real Estate Group was founded in 1993, and is a diversified and comprehensive group with real estate development as its main business. The group developed more than 140 high quality projects in Yangtze River Delta Region like Shanghai, Hangzhou, Suzhou, Wenzhou, with more than 14 million area, and served more than 80 thousand families and 240 thousand clients. At present, the group ranked top 40 in comprehensive competence, top 10 in Growth Capacity, top 10 in Financing, and its turnover reached 33.7 billion in 2016, ranked 39 in national real estate industry.
In the communication, Mr. Li Junrong demonstrated their unique corporate culture. Their mission Co-create Value, make four seasons happy, promoted by Group founder and President Mr. Yang Jian, means follow the rules and embrace the change. The corporate vision is to train high quality business talent and build professional investment group. In a word, we should stimulate everyone’s potential and create 30 billion value with 2000 employee scale. The Group insists on value of open, develop, initiate, and share, organization culture of just, fair, open, and simple, operation mechanism combing quality projects, resource integration, and capital operation, conducts fully authorized Amoeba Management, makes accurate product position, contains unique design and innovation ability, professional team, high turnover sales ability, cooperates with Country Garden, Vanke, and several banks and Trusts, and finally reaches its current scale.
Then, Group Capital Strategy Department Director Mr. Zhu Feng discussed with students real estate industry professional issues. Mr. Zhu Feng introduced the problems and challenge of real estate investment and development, the concept of real estate long/middle/short period, and daily work of real estate common positions. For the hot topic that how long will real estate industry be prosperous, Mr. Zhu Feng analyzed from the aspects of national economy development trend, population growth, and urbanization rate. He said, our nation’s GDP growth rate will maintain at 6% in ten years, and real estate industry, as the nation’s economic pillar, will maintain decent development. Population growth will also increase the total amount of real estate buyers. With the advance of urbanization, rural population come into small-medium cities and small-medium cities population come into big cities. The real estate industry will continue develop before the urbanization rate reaching 70%, that is to say, the industry will still increase at least before 2035. For the query that whether there is bubble in China’s real estate industry, Mr. Zhu Feng compared China’s real estate industry with that in Japan and the US, and concluded that China’s real estate status is quite different and we should not assert there is bubble. Mr. Zhu Feng also communicated with students the investment direction, the coping strategy for middle and small-sized enterprises, and the industry future.
Our team extended heartfelt gratitude to Mr. Li Junrong and Mr. Zhu Feng for their careful preparation. Mr. Li Junrong, on behalf of Zhongliang Real Estate Group, expressed his wishes to SUFE students, planned to invite more SUFE experts to exchange, and showed the intend to participate our job fair to know more about SUFE excellent students. SUFE team took photo with Mr. Li Junrong and Mr. Zhu Feng, making a perfect conclusion for this visit.
Book knowledge is superficial and we should practice more. Through this visit, students had better understanding on the basic operation of real estate enterprises, and more recognition on its future trend and development concept. Students realized that, only through continue study and development, can they win a place in the fierce competition. Through this visit, students had a better understanding on professional knowledge, grasped more accurate of its deep concept, had clear and complete impression on real estate industry, and had more confidence in the industry’s future development.
Article: Shi Yicong(Stu), Li Lin(Stu)
Photo: Zheng Yifan(Stu), He Guannan(Stu)